Ripple Labs partner, SBI Digital Holdings has announced a deal to bring sports fans tokens to the Japanese market. In a May 9 announcement, the company unveiled a partnership with Chiliz to introduce a joint venture for sports and entertainment.

According to the release, the digital arm of SBI Holdings will give users access to fan tokens of top clubs like Arsenal, Barcelona, AC Milan Manchester City, Inter Milan, and Paris Saint-Germain. This partnership will reshape user interaction in Japan giving customers game-day features.

“Collaboration will revolutionize the sporting experience for Japanese fans will all-new rewards such as game day activations and voting rights on fan-related decisions, including those of Paris Saint-Germain and FC Barcelona.” 

SBI Holdings Eyes Innovations 

SBI Holdings lauded the benefits of blockchain technology to the crypto community stressing the underlying values of new experiences. Fernando Luis Vasquez, the CEO of SBI Holdings noted the firm’s value to partner with companies with similar values on blockchain technology.

“Technology is an enabler in the new world, and we are pleased to bring new experiences to the Japanese audience by working with strong players like Chiliz. The partnership between SBI DAH and Chiliz will bring together the best-in-class capabilities of both traditional finance and Web3, leveraging fintech innovations to transform the sports and entertainment experiences for communities.” 

SBI Holdings has launched several crypto partnerships in recent times. Last year, the company alongside Standard Chartered rolled out a $100 investment firm in Dubai focused on crypto startups. Firms in infrastructure, DeFi, and tokenization were captured in the project. 

Blockchain For Sport Fans

The Chiliz Group includes Socios.com, a popular platform for sports fans tokens reshaping user interaction with football clubs. The company highlighted the infrastructure of SBI holdings as well as other benefits. 

SBI Holdings will join as a node operator in the chain as both firms tailor users’ experiences.

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The post Ripple-Partner SBI Holdings To Establish Joint Venture In Japan appeared first on CoinGape.

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Filed under: News - @ January 1, 1970 12:00 am