The post London Blockchain Conference 2024: nChain’s Christine Leong talks making Web3 tech user-friendly appeared on BitcoinEthereumNews.com.

“If your technology is not built for the masses, you will not get the adoption,” says Christine Leong. In her presentation on Day 3 of the London Blockchain Conference 2024, the nChain Chief Information Officer delved into how Web3 can expand beyond the technophiles and appeal to the majority who only care about user experience. User experience is a challenge that goes beyond Web3. According to Leong, most innovators, even in Web2, focus on the technical aspects to deliver the most advanced product in their category at the expense of making it intuitive, accessible, cheap, and easy to use. “A lot of technology dies because of poor user experience,” she told the audience. She singled out Amazon (NASDAQ: AMZN) as one company that has proven that all customers care about is the experience. While the company has some of the most advanced technology in the world, all its customers want to know is how easy it is to make a few clicks and have their products delivered to their doorstep. Whether Amazon uses robots in the warehouses or delivers the products via drones is secondary. “It’s ultimately about the masses, not about building the technology that’s so great that only three people can use it,” she added. How can Web3 deliver a great user experience and spark adoption? One fundamental principle of providing a great experience with any technology is being user-centric. In her two-decade career in tech, Leong has learned that “users don’t care what’s under the hood.” Speed is critical, she added. We live in an era where an extra second can cost any tech product its customers, and Web3 shouldn’t expect to be judged by different standards, Leong believes. Speed extends to having a simple onboarding process and reducing the steps necessary to satisfy a customer’s needs to a minimum. Speed should not come at the…

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Filed under: News - @ May 27, 2024 10:16 am