Uniswap Labs Gaming Portfolio Acquisition ‘Crypto: The Game’
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Uniswap Labs made a significant move into the blockchain gaming industry with its recent acquisition of ‘Crypto: The Game’ (CTG), an on-chain survival game. Notably, the second season of CTG witnessed unprecedented success, with all 800 available spots selling out within a mere 13 minutes. Recognizing the game’s popularity among both the core crypto community and outsiders, Uniswap Labs announced the acquisition on Monday. Uniswap Labs And CTG Founders Team Up In a statement to Fortune, Mary-Catherine Lader, Chief Operating Officer at Uniswap Labs, expressed excitement about the acquisition, saying, “We’ve seen CTG generate a ton of excitement, and Uniswap is focused on making on-chain experiences more human and fun.” While the exact purchase amount remains undisclosed, it involves a combination of cash, tokens, and equity. Under the terms of the acquisition, the founders of CTG, Dylan Abruscato, Tyler Cagle, and Bryan Lee, will join the Uniswap team. Together, they are currently collaborating on the development of season three while exploring new interactive crypto experiences for consumers. Importantly, the game will not simply become a promotional platform for Uniswap’s wallet or exchange, as clarified by the companies during a conference call. Dylan Abruscato, co-founder of Crypto The Game, expressed enthusiasm about the support from Uniswap Labs, stating, “Now we have the full force of Uniswap Labs behind us, we think that’s going to help us make season three the best one yet.” Convergence Of Gaming And Crypto Communities? Inspired by popular TV shows like Survivor and Squid Game, CTG’s first two seasons followed a format where contestants purchased 0.1 Ethereum (ETH) (approximately $367) to join one of ten tribes consisting of 80 players. Over the course of ten days, participants engaged in daily challenges voted each other out and ultimately competed for a grand prize. Season one saw a Japanese…
Filed under: News - @ June 11, 2024 8:22 pm