Ethiopian Airlines Group has partnered with Loyyal to leverage the latter’s blockchain infrastructure for its customer loyalty program. The partnership, which is earmarked for Ethiopian Airlines’ Shebamiles members, enables them to earn rewards daily, driving further engagement and loyalty. Three-Way Partnership One of the leading African airlines, Ethiopian Airlines Group, has appointed blockchain-based loyalty rewards […] Source: https://news.bitcoin.com/ethiopian-airlines-partners-with-blockchain-based-loyalty-rewards-firm-loyyal/