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We do the research, you get the alpha! Get exclusive reports and access to key insights on airdrops, NFTs, and more! Subscribe now to Alpha Reports and up your game! Go to Alpha Reports Apple is putting the next generation of its $3,500 Apple Vision Pro headset on the back-burner as it pushes ahead on longstanding plans to release a less expensive version of the current device, according to an exclusive report in The Information. The report emerges a week after Apple previewed VisionOS 2, the second version of its “spatial computing” operating system, at its annual WWDC 2024 event for app developers. The company also announced that the current headset would become available for sale for the first time in several new countries, including Canada, the UK, China, and Japan. The Apple Vision Pro went on sale in the U.S. in February, and while it garnered acclaim for its design, high-end specs and specific use cases, its high price was widely cited as a major barrier for consumers. Other reviewers complained about its weight and difficulty navigating its eye-controlled interface. The reported pullback suggests Apple is addressing price concerns as it pushes further into augmented and virtual reality. While Apple has not released sales figures, The Information cites a parts supplier in estimating that 460,000 Vision Pros were manufactured as of April, but that orders through August suggest only another 100,000 units in the pipeline—even with its expanded global availability. In fact, the report said, Apple has been “deprioritizing the successor to the high-end Vision Pro for the past year,” while work on “reducing the cost of the first-generation model’s components” accelerated. Prior reporting by The Information on the more affordable version suggested a price target of about $1,600, or half the cost of the Apple Vision Pro. Compare that to the…

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Filed under: News - @ June 20, 2024 8:22 am