The post Coca-Cola Leverages NVIDIA Omniverse to Enhance Generative AI Marketing appeared on BitcoinEthereumNews.com.

James Ding Jul 30, 2024 04:38 The Coca-Cola Company partners with WPP and NVIDIA Omniverse to scale generative AI for global marketing campaigns, ensuring brand authenticity and hyperlocal relevance. The Coca-Cola Company is set to revolutionize its marketing efforts through an innovative partnership with WPP and NVIDIA Omniverse, aiming to scale generative AI content across global campaigns, according to NVIDIA Blog. Scaling Marketing with Generative AI In collaboration with WPP Open X, Coca-Cola will utilize NVIDIA Omniverse and NVIDIA NIM microservices to enhance the creative elements of its marketing campaigns. These technologies will help the beverage giant deliver personalized and hyperlocal content across more than 100 markets, ensuring both speed and global scale. “With NVIDIA, we can personalize and customize Coke and meals imagery across 100-plus markets, delivering on hyperlocal relevance with speed and at global scale,” said Samir Bhutada, global vice president of StudioX Digital Transformation at The Coca-Cola Company. Innovative Tools and Technologies Coca-Cola has been working alongside WPP to develop digital twin tools and roll out Prod X, a custom production studio experience designed specifically for the company’s global use. This initiative includes the integration of NVIDIA NIM microservices for Universal Scene Description (OpenUSD) into its Prod X roadmap. OpenUSD is a 3D framework that facilitates interoperability between various software tools and data types for building virtual worlds. The new NIM microservices, such as USD Search NIM and USD Code NIM, allow WPP to access a vast archive of models and assemble them into scenes. This enables Prod X users to create 3D advertising assets with culturally relevant elements, using prompt engineering to quickly adjust AI-generated images for better targeting in local markets. Impact on 3D Engineering and Art WPP has highlighted the significant impact that NVIDIA NIM microservices will have on the 3D engineering and art…

---

Filed under: News - @ July 30, 2024 7:20 pm