Olympics draws new investments to niche sports, women’s teams
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Players of Team United States celebrate following victory during the Women’s Rugby Sevens Bronze medal match between Team United States and Team Australia on day four of the Olympic Games Paris 2024 at Stade de France on July 30, 2024 in Paris, France. Michael Steele | Getty Images Sport | Getty Images The 2024 Paris Olympics are attracting new funds for lesser-known sports and women’s teams, with USA women’s rugby sevens, water polo and women’s track and field scoring major contributions this year. The USA women’s rugby sevens team earned a $4 million gift from investor Michele Kang earlier this week. Rapper and reality TV personality Flavor Flav threw his support behind water polo, and Alexis Ohanian, the husband of tennis superstar Serena Williams and the co-founder of Reddit, is investing in women’s track and field. “Niche sports often don’t get the spotlight they deserve, but they are packed with incredible talent and heart,” Flavor Flav said in announcing his support for water polo in July. Flavor Flav announced a five-year partnership with USA water polo, which includes funds for the 2024 USA women’s team as well as serving as the “official hype man” for both the men’s and women’s teams. The size of his contribution wasn’t disclosed. Flavor Flav of United States of America during the Women’s Water polo Group B match between Greece and United States of America on Day 1 of the Olympic Games Paris 2024 at Aquatics Centre on July 27, 2024 in Paris, France. Defodi Images | Getty Images He pledged to his support after player Maggie Steffens posted on Instagram that she and her teammates often have to work a second or third job in order to compete, given that water polo doesn’t garner as much attention as other sports. The USA women’s water…
Filed under: News - @ August 3, 2024 3:36 am