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Snoop Dogg attends the Artistic Gymnastics Women’s Qualification on day two of the 2024 Paris Olympic Games at Bercy Arena in Paris on July 28, 2024. Arturo Holmes | Getty Images Sport | Getty Images Millions of viewers in the U.S. are tuning into the Summer Olympics in Paris — and many of them are getting a big dose of Snoop Dogg as part of the experience. Beginning with the opening ceremony, the five-day total audience delivery average was 34 million viewers, combining daytime and primetime coverage, up 79% from the 2021 Tokyo Olympics, according to an NBC Sports release. Executives of Comcast‘s NBCUniversal — the TV and streaming broadcaster of the Games in the U.S. — have been touting not only the success of their production, but also of the celebrities and personalities employed as part of the coverage, namely Snoop Dogg. The hip-hop artist turned sports commentator and entertainer has been on the sidelines at the Games in Paris, talking to athletes and their families, trying out sports with Olympic stars and taking a crack at analysis. Molly Solomon, NBC’s executive producer of the Olympics, referred to Snoop Dogg as an “ambassador of happiness” during a press call this week. “We’ve been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg,” said Solomon, calling out his “wonderful mix of swagger and positivity and just the charisma and vibes are so positive.” Snoop Dogg carries the Olympic flame during the last stage of the Olympic torch before the opening ceremony in Seine-Saint-Denis, France, on July 26, 2024. Victoria Valdivia | Hans Lucas | AFP | Getty Images Snoop Dogg, who joined the Olympic torch run, has generated considerable buzz on social media — from clips of him cheering alongside Olympians’ family members to snapping numerous selfies…

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Filed under: News - @ August 4, 2024 12:12 pm