Millennials and GenZ dominate the crypto market in Europe
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According to a recent survey conducted by Bitpanda in 5 European countries, the crypto markets continue to be dominated primarily by GenZ and Millennials, with Switzerland at the forefront. The Bitpanda survey: Millennials and GenZ at the forefront of the crypto market The survey was conducted by YouGov Deutschland between July 2 and July 10, 2024, at the request of Bitpanda. More than 6,000 people were interviewed in Germany, France, Switzerland, Austria, and Italy to analyze how attitudes towards criptovalute are changing. Switzerland ranked first among the five European countries analyzed with 23% of the population owning cryptocurrencies, followed by Austria (18%) and France (14%). Germany is fourth with 11%, and Italy is last among these five with only 9%. The segment of the population most inclined to invest in cryptocurrencies in all the countries examined turned out to be the Millennials, with an average of 24%, followed by Generation Z with 19%. We remind you that Millennials refer to people belonging to Generation Y, that is, those who were born between the early eighties and the mid-nineties or the early 2000s, and therefore today are over 28 years old but less than 43. The GenZ are the people of the next generation, who are between 12 and 27 years old, but the survey interviewed only adults. Furthermore, the survey revealed that almost one in three people under the age of 43 plans to invest in cryptocurrencies in the next 12 months, and even that 46% of young people believe that the value of Bitcoin will increase in the next 12 months. The crypto market dominated by Millennial and GenZ: the report by Bitpanda The main reasons for investing in cryptocurrencies that emerged from the survey are, in all countries, potentially high returns (24%), independence from traditional financial institutions (22%),…
Filed under: News - @ August 8, 2024 11:16 pm