Why Decentralized Identifiers Are the Key to Ethical AI and User Privacy
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As artificial intelligence (AI) becomes integrated into everyday life, it raises concerns about user privacy and data ownership. Petrix Barbosa, CEO of Matchain, emphasizes the potential of Decentralized Identifiers (DIDs) in tackling these privacy challenges. Privacy and data ownership have long been a topic of discussion in the Internet technology space. When we look at the Web 2.0 era, which focused on user collaboration with interactive platforms, we see challenges around data privacy, identity theft, and autonomy in personal data management. The widespread collection and use of personal data by corporate entities during this period has increased user concerns. Studies show a direct correlation between targeted advertising and many feel that their privacy is being sacrificed for commercial profits. The vast majority of users say they value privacy. Source: Cisco Consumer Privacy Survey Billed as the next evolution of the internet, Web3 aimed to address issues of centralization while focusing on empowering users. While decentralized Web3 networks are the answer to centralized data warehouses that compromise user privacy, on-chain identities lack interoperability. Despite their promise, the Web3 landscape is plagued by fragmentation issues. What makes matters worse is that current AI models continue to use personal data without explicit consent, increasing privacy concerns and allowing companies to profit at the expense of user rights. Users Have Trust Issues with Companies That Use AI As discussed at the World Economic Forum, privacy protection is becoming a public policy issue worldwide due to the excessive use and mismanagement of personal data by some companies. Much of the sensitive data belonging to users is collected to improve AI-powered processes. Search algorithms, voice assistants, and recommendation engines are just a few of the solutions that use AI based on large datasets of real-world user data. Centralized AI platforms, like Google and Facebook, craft a…
Filed under: News - @ August 30, 2024 10:21 am