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Sleeping Beauty Castle at Disneyland, celebrating ‘100 Years of Wonder.’ Aaronp/bauer-griffin | Gc Images | Getty Images Price hikes are coming to Disneyland. While the California-based park’s entry-level ticket will remain at $104, the same price it’s been for six years, other ticket tiers, which are based on demand, will jump between $7 and $12, a 5.9% to 6.5% increase, the company said Wednesday. Similarly, the cost of the park’s Magic Key annual pass will increase between 6% and 20%, or $100 to $125 depending on the pass type. These price changes are effective as of Wednesday. These price changes come as the Walt Disney Company is already under scrutiny for the cost of its theme park admissions and hotel accommodations, which many consumers believe has become too high. Still, the company has sought to offer discounted tickets and hotel stays for those who opt to visit Disneyland during off-peak periods. Last week, Disney announced its kids ticket offer of $50 tickets would be made available on Oct. 22 and can be used starting Jan. 7. Additionally, the company has a hotel offer that can save guests up to 20% starting in January. “We always provide a wide variety of ticket, dining and hotel options, and promotional offers throughout the year, to welcome as many families as possible,” said Jessica Good, a Disneyland Resort spokesperson, in a statement Wednesday. Much like the airline, hotel and even concert entertainment industries, Disney’s theme parks operate on a demand-based pricing model. That means that certain times of the year are more expensive to visit the parks because more people are trying to visit at that time. Major holidays like Christmas and Halloween, as well as school vacations, are prime examples. On the other hand, Disney said there is a period of time in…

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Filed under: News - @ October 9, 2024 4:25 pm