The post Every Blockchain Project Will ‘Have a Telegram Complement,’ Animoca CEO Says appeared on BitcoinEthereumNews.com.

Robby Yung, the CEO of crypto investment firm Animoca Brands, predicts that every Web3 project will soon have a Telegram experience. This is the result of Telegram gaming exploding this year with crypto projects like Hamster Kombat attracting over 300 million users. Yung believes this represents the start of mass adoption. “Anybody with a Web3 app will have a Telegram strategy for user onboarding because it represents a distribution, advertising, and marketing vector. It represents the top of the funnel for user acquisition,” Yung told Decrypt at Zebu Live in London. “Everybody from DeFi through to gaming, regardless of where their core experience lies, will have a Telegram complement.” This could come in many forms, he added. For some, this may be a game that helps engage users in a project before directing them to the core experience. Or it could simply be a chat that helps educate users on how to use the project. In many ways, this is already happening. PiP World, for example, is an educational gaming ecosystem that created a tap-to-earn Telegram game to attract users they could onboard to its core experience. It’s Telegram announcement channel now has nearly 370,000 monthly users that can be redirected to other products. “If I’m making a browser based experience, there’s no reason why I wouldn’t have a Telegram complement,” Yung added, “just in the same way that the banking industry 15 years ago said: Now we should have a mobile app as well as our website for people to do online banking.” Telegram is a social media messaging app, similar to WhatsApp, that embraced Web3 this year by introducing a native wallet and supporting crypto projects. As a result, the app has 950 million total users. Crypto gaming projects have been flocking to it because it’s helped them…

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Filed under: News - @ October 16, 2024 7:21 pm