The post ADA Community Debates Marketing Approach appeared on BitcoinEthereumNews.com.

ADA’s $12.5B market cap is under scrutiny due to concerns about weak marketing compared to its competitors. The community debates whether stronger marketing efforts are necessary to maintain Cardano’s competitive edge. The community’s approach to marketing and visibility has raised concerns from Rick McCracken, a key figure in the Cardano ecosystem and operator of a staking pool with more than 200 million ADA tokens locked. This development follows Cardano’s recent goals, as shared by CNF, including a developer proposal to address user “Intent.” Lack of Marketing and Its Impact on ADA’s Position As described in his personal X account, McCracken tweeted about growing disagreements among community members regarding the necessity of marketing, venture capital backing, and liquidity incentives for ADA. Me: Cardano needs marketing.Them: Nooo! Waste of monies. Me: Cardano needs VC support for founders.Them: Nooo! VCs bad. Me: Cardano needs liquidity incentives.Them: Nooo! Fake metrics. Sometimes I wonder 🤦‍♂️ — Rick McCracken DIGI 🇺🇸 (@RichardMcCrackn) October 19, 2024   The debate comes at a time when some influential voices in the crypto space are questioning ADA’s $12.5 billion market capitalization, especially when compared to meme coins like WIF and PEPE, which have smaller market caps but larger, more engaged audiences. Critics argue that without strong marketing efforts, ADA’s valuation appears inflated, despite the extensive research and development behind its blockchain. Proponents, however, emphasize the strength of Cardano’s ecosystem but acknowledge that the lack of marketing might hinder ADA from gaining broader traction in the highly competitive crypto landscape. Exploring New Strategies for Visibility In McCracken’s view, simply improving developer relationships won’t be sufficient for Cardano to remain competitive. While some community members advocate for focusing on development, McCracken insists that Cardano must explore more aggressive strategies to boost its visibility and engagement. This ongoing debate comes at a crucial…

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Filed under: News - @ October 21, 2024 2:13 am