VC’s Boundary-Breaking Marketing: How Vertex Capital’s Gamified Strategy in the TON Ecosystem is Expanding Investment Horizons
The post VC’s Boundary-Breaking Marketing: How Vertex Capital’s Gamified Strategy in the TON Ecosystem is Expanding Investment Horizons appeared on BitcoinEthereumNews.com.
With the recent arrest of Telegram founder Pavel Durov in France, this incident quickly drew global attention from the cryptocurrency and tech communities. A public outcry erupted, with top tech leaders, Silicon Valley companies, and crypto experts showing their support for Telegram and Durov. In this age of the attention economy, both Telegram and the TON blockchain became the center of focus, instantly attracting the entire crypto industry. This undoubtedly added significant intangible value to the TON ecosystem. The recent bull market has revealed that Ethereum’s market dominance is too decentralized, Solana’s recovery from the FTX incident remains incomplete, and Base has yet to attract major players. Against this backdrop, the market is in desperate need of a vibrant and active blockchain ecosystem, and TON in 2024 is emerging as the shining star that fulfills this demand. According to DefiLlama, the total value locked (TVL) on the TON blockchain experienced explosive growth in the first seven months of 2024, skyrocketing from under $10 million to $718 million—a nearly 70-fold increase. While this scale still pales in comparison to top-tier blockchains like Ethereum, for a blockchain in its early stages, this data undeniably highlights TON’s rapid ecosystem expansion and growing maturity. During this period, Telegram’s mini-game market has also flourished, becoming a major highlight of the TON ecosystem. Industry insiders have revealed that over 100 mini-games are already running on Telegram, with many more in development, further enriching the diversity of the TON ecosystem. At the same time, top-tier exchanges have begun to recognize the strength of the TON ecosystem. From NotCoin and TON to the recent launch of DOGS, three TON-based tokens have been listed consecutively, showcasing the market’s high confidence in TON’s potential and current momentum. DOGS recently launched on Binance, with top exchanges competing to attract traffic. Following…
Filed under: News - @ October 22, 2024 7:19 pm