The post DeFi project 1inch partners with the Bruce Lee Family Company appeared on BitcoinEthereumNews.com.

DISCLAIMER: This article is a SPONSORED Press Release and does not constitute Finbold’s editorial content. Crypto assets/products involve significant risks. Do not invest unless you are prepared to lose your entire investment. For a full disclaimer, please . Dubai, UAE, October 28th, 2024, FinanceWire 1inch is happy to announce a long-term partnership with the Bruce Lee Family Company aimed at fostering adoption of DeFi and Web3 among mass audiences under the slogan “Take crypto seriousLee.” Since the very launch, 1inch has been closely connected to the heritage of Bruce Lee, a legendary Hong Kong-American martial artist and actor widely believed to be one of the greatest martial artists of all time. The very name “1inch” comes from Bruce Lee’s iconic “one-inch punch,” and we have always valued his versatility, agility and innovativeness – qualities that have consistently guided us in the development of their products. Now, time has come to make the association with Bruce Lee official, joining efforts with the Bruce Lee Family Company to help users access the best crypto rates with the most seamless user experience. Under this partnership, 1inch and the Bruce Lee Family Company are running an ad campaign with the slogan “Take crypto seriousLee.” The campaign aims to shift the perception of crypto from being seen as unserious or purely speculative and to convey to mass audiences that it represents the financial system of the future. Just like Bruce Lee helped popularize martial arts in his 1970s films, the partnership between 1inch and the Bruce Lee Family Company aims to popularize DeFi and Web3, explaining the benefits of the new finance system to potential new users.  “I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts,” says Sergej Kunz, 1inch co-founder. “Our project was named after Bruce Lee’s…

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Filed under: News - @ October 28, 2024 5:04 am