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Meta Platforms is advancing its efforts in the artificial intelligence space by developing an AI-based search engine. This move aims to decrease its dependence on Alphabet’s Google and Microsoft’s Bing. The project comes as the competition within the AI search engine market intensifies, with industry players such as OpenAI, Google, and Microsoft striving for market leadership. Meta Develops New AI Search Engine According to a Reuters report, Meta Platforms is creating its own AI-driven search engine to reduce reliance on existing services like Google and Bing. The new search engine will provide conversational answers to user queries through Meta AI, the company’s chatbot, which is integrated into platforms such as WhatsApp, Instagram, and Facebook. Currently, Meta’s chatbot relies on Google and Bing to provide information on topics like news, stocks, and sports. By developing an in-house search solution, Meta aims to gain greater control over the information provided through its AI platforms, making the experience more seamless for its users. The AI search market is becoming increasingly competitive, with several major players vying for dominance. Google has been integrating its advanced AI model, Gemini, into its core search products, focusing on delivering more conversational and intuitive search experiences. Meanwhile, Microsoft has deepened its collaboration with OpenAI, using its Bing search engine to power the responses provided by ChatGPT for real-time web access. Meta’s move to build its own AI search engine is part of a broader strategy to reduce its dependency on third-party services. As Meta works to develop this capability, it joins a market where other tech giants are also investing heavily in AI and web search technology, aiming to capture a larger share of user interactions online. Partnership with Reuters for News Integration To support its artificial intelligence’s ability to provide timely and accurate information, Meta has entered into…

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Filed under: News - @ October 28, 2024 6:19 pm