The post Gemini’s New Ad Campaign Ties Crypto to US Election appeared on BitcoinEthereumNews.com.

Gemini, a U.S.-based crypto exchange founded by Cameron and Tyler Winklevoss, has announced a substantial global brand campaign spotlighting crypto assets’ role in the finance sector. The campaign showcases both physical and digital advertisements in major locations across the United States and London, launching just before the U.S. presidential election, where cryptocurrency is expected to be a significant topic. Gemini on US Elections & Crypto Both presidential candidates, former President Donald Trump and current Vice President Kamala Harris, have taken clear stances on cryptocurrency as part of their campaigns. Gemini’s Chief Operating Officer, Marshall Beard, emphasized the significance of the campaign’s timing. “This is our first major brand campaign in several years, and it’s especially fortuitous that it coincides with the election where crypto is being talked about,” Beard said. This statement underscores the exchange’s anticipation of policy shifts favorable to digital assets, no matter the election outcome. The campaign will roll out over several months and includes eye-catching visuals crafted by artist Matt Griffin, whose previous projects include well-known films like “Dune” and “Star Wars.” Prominent placement is planned for high-traffic areas, including New York’s Madison Square Garden and London’s Heathrow Airport. Griffin’s designs depict futuristic scenarios, with slogans such as “Go Where Dollars Won’t.” It suggests a world where crypto has enabled advancements like Martian safaris, ice asteroid skiing, and deep-sea expeditions. According to Beard, these ads illustrate that traditional fiat currency lacks the flexibility to support humanity’s leap into such advanced frontiers while crypto opens a new pathway for economic freedom and innovation. The Elon Musk Influence This campaign reflects Gemini’s forward-looking approach as the exchange aims to attract users interested in shaping the future of finance. Beard described the motivation behind the campaign as rooted in a sense of American resurgence in technology and manufacturing, likening…

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Filed under: News - @ November 4, 2024 9:20 pm