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Jakub Porzycki | Nurphoto | Getty Images Warner Bros. Discovery said Thursday its streaming platform Max added 7.2 million global subscribers in the third quarter. It marked the biggest quarterly growth for the streaming platform since its inception. Max now had 110.5 million subscribers as of Sept. 30. Warner Bros. Discovery’s flagship streaming service has been growing its subscriber base at a fast clip this year since expanding internationally during the first half. Warner Bros. Discovery’s stock was up more than 10% on Thursday. The streaming business has become a bright spot for Warner Bros. Discovery as its traditional TV networks have been pressured by cord cutting and a soft advertising market. Last quarter, Warner Bros. Discovery reported a $9.1 billion write-down on its TV networks. On Thursday, Warner Bros. Discovery reported third-quarter results that showed revenue decreased 4% to $9.62 billion compared with the same period last year. Total adjusted earnings before interest, taxes, depreciation and amortization were down 19% to $2.41 billion. Warner Bros. Discovery swung to a profit of $135 million, or 5 cents a share, compared with a loss of $417 million, or 17 cents per share, in the same period last year. TV networks revenue rose 3% to $5.01 billion compared with last year, despite declines in both distribution and advertising revenue for the segment. Studios segment revenue dropped 17% to $2.68 billion, with theatrical revenue falling 40%, excluding the impact of foreign currency exchange, due to the lower box-office performances of “Beetlejuice Beetlejuice” and “Twisters” compared with that of “Barbie” last year. However, the streaming business’ revenue increased 8% to $2.63 billion, driven by an increase in global subscribers, higher advertising revenue and global average revenue per user. Adjusted EBITDA for the segment was $289 million, a rise of $178 million compared with last…

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Filed under: News - @ November 7, 2024 6:24 pm