The post Ton Blockchain Activity Halves as Tap-to-Earn Gamers Number Fall appeared on BitcoinEthereumNews.com.

Telegram-based tap-to-earn crypto games are losing users rapidly, even as the broader cryptocurrency market enjoys a bullish phase. Data from Google Trends reveals that search interest in “tap-to-earn” has plummeted by 80% between June and December 2024. This significant decline suggests that players and investors may be shifting their focus to other areas in the thriving crypto market. Decline in Tap-to-Earn Games User Interest and Engagement Leading Telegram-based games such as Hamster Kombat, Notcoin, and Catizen have seen massive drops in users despite a booming crypto market. According to TGStats, Hamster Kombat alone lost over 3 million users in just one month, while Notcoin and Catizen shed 428,000 and 407,000 users, respectively. On-chain activity data paints a similar picture. The Ton blockchain, which powers these games, recorded more than 1 million daily active wallets in September. According to TonStats, this number had fallen below 500,000 by December. TON Blockchain Falling Daily Active Wallets. Source: TONStats A Chainplay survey of 957 players supports these findings. While 17.8% of users quit after their first airdrop, a notable 50.6% reduced their activity, suggesting declining interest after initial rewards. Moreover, developers continue to struggle with user retention, as many players leave after claiming free tokens. Animoca Brands reports that top-performing projects manage to retain only 60% of their peak daily active users, with less successful projects retaining as little as 25%. Why Tap-to-Earn Games Are Losing Players Repetitive gameplay remains a primary issue. Chainplay reported that over 51% of surveyed players cited monotonous tasks as a key reason for quitting. Despite efforts to improve user experience, many tap-to-earn games rely on simple mechanics, causing player fatigue. Additionally, larger player bases dilute airdrop rewards, leaving participants feeling undervalued. More than half of surveyed users expressed dissatisfaction with smaller allocations. Why Players Stop Playing Tap-to-Earn Games.…

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Filed under: News - @ December 8, 2024 11:39 pm