The post AdEx Launches On-Chain Instrument AURA for Advanced Targeting appeared on BitcoinEthereumNews.com.

AdEx, a leading blockchain-centric adtech, announces the release of AURA, its novel on-chain monitoring instrument. Its introduction is set to advance targeting in digital marketing and make promo campaigns more data-driven than ever before. AdEx introduces AURA, novel on-chain analytics tool for targeting AdEx, the leading blockchain-based ad-tech platform, unveils AdEx AURA, a brand-new AI-powered on-chain activity analyzer designed to enhance Web3 experiences. It tracks information about the in-blockchain activity of potential viewers for the best targeting. 🌟 AdEx: The New Direction 🌟 Soon, we will unveil the new path for AdEx: We are developing a suite of groundbreaking products that will take the company in a bold new direction in 2025, stepping beyond the scope of an ad network to something far grander. 👉 Stay tuned for a… pic.twitter.com/nhmENCqdpK — AdEx (@AdEx_Ads) December 2, 2024 By sourcing publicly available data from Ethereum (ETH) and layer-2 blockchains of the EVM ecosystem, AURA delivers personalized insights that benefit users, entrepreneurs and business developers alike. AdEx AURA leverages advanced AI models to process user blockchain activity, such as transaction patterns or app usage, and suggests relevant actions or services.  For example, AURA can identify if a user frequently trades on decentralized exchanges (DEXes) or recently bridged funds to a specific blockchain and recommend tailored actions on that chain, creating a seamless and intuitive user experience. Unlike traditional models, AURA operates as more than a targeting tool. To offer a new class of solutions, AURA acts as an AI agent, aligning user and ecosystem interests. Its incentive model shifts focus toward creating a fair attention economy by rewarding relevant, value-driven suggestions. AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into wallets, apps and blockchain explorers. For example, wallets can use AURA to dynamically organize app catalogs, prioritizing…

---

Filed under: News - @ December 23, 2024 6:27 pm