The impact of the new European (EU) law on AI: what companies need to know
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The entry into force of the first provisions of the legge europea (EU) on Artificial Intelligence (AI) marks a turning point for businesses. Amid bans on high-risk applications and hefty fines, companies must now face new challenges to ensure regulatory compliance. In this article, we explore all the details. Stricter law and high sanctions: the new EU regulatory scenario for AI The regulation of Artificial Intelligence (AI) in Europe is undergoing a significant transformation with the entry into force of the first measures of the new AI Act. Starting from February 2, some AI applications will be banned, and companies operating in the European Union will have to adapt to a more stringent regulatory framework. With sanctions that can reach up to 7% of the global annual turnover, compliance becomes a strategic imperative. The new regulation introduces bans on applications considered high-risk, including social scoring, emotion recognition, and real-time remote biometric identification in public spaces. These restrictions aim to prevent usi impropri of AI, protecting the privacy and fundamental rights of European citizens. According to Levent Ergin, AI and sustainability expert at Informatica: “This initial phase of the AI Act will set the tone for the future implementation of the regulations. Companies must face a dual pressure: demonstrating the return on investment in AI while simultaneously ensuring compliance with the new rules.” Companies are facing significant obstacles in the transition towards a compliant use of AI. One of the most critical aspects is data management: the quality and governance of data are essential to avoid regulatory issues. Ergin emphasizes in fact: “Strengthening the quality and management of data is no longer an option, but an obligation. Companies must ensure that their data is accurate, integrated, and up-to-date.” According to a recent study, 89% of large European companies report having contrasting…
Filed under: News - @ January 31, 2025 4:28 pm