The post The future of web3 gaming lies in IP licensing appeared on BitcoinEthereumNews.com.

Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. The web3 gaming industry has long been touted as a key driver for blockchain adoption, but web3 gaming itself needs new development ideas to remain attractive to both the existing user base and new web2 users. One potential step for blockchain-based gaming could be the source traditional gaming once explored—movies. Taking movies to gaming used to be a powerful and time-proven formula: think about Dune, Robocop, The Matrix, Spider-Man, The Lord of the Rings… Yet, despite the explosive growth of web3, this powerful connection remains largely unexplored by both blockchain gaming projects and the film industry. The gap between studios and game developers must be bridged once again. This time—with new frontiers for fan engagement, interactive storytelling, and next-gen gaming economies—with web3. And this synergy is something that the movie industry needs back as well. Amid the rise of streaming and the post-COVID-19 decline in cinema-goers, the industry’s revenue model has shifted to alternative sources like merch, licensing, and integration. Bringing IP licensing to web3 gaming is a win-win-win strategy: millions of new users into the users for blockchain, revitalized interest in gaming, and an additional revenue source for movie studios.  Integration in gaming is not a novel concept—think about all the digital concerts and brand placement in Fortnite or Roblox, the game that effectively became a metaverse of its own. From Netflix opening its playable worlds in Roblox to Marvel Rivals solidifying its position in Steam’s Top 3, such titles have been extremely successful in merging cinema and gaming. Taking the traction and revenue generation just one step further is an intuitive concept, but it’s complicated by licensing. Licensing IP is still a major roadblock Licensing…

---

Filed under: News - @ February 26, 2025 5:29 pm