Vanina Ivanova on Empowering Women in Crypto
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Vanina Ivanova is a marketing veteran. With almost a decade of experience in crypto, Ivanova now serves as the Head of Marketing at NEON EVM, a network extension that allows Ethereum developers to easily run compatible dApps on Solana. During her time in the industry, Ivanova saw how women’s participation in the sector has changed over time and in which areas challenges remain. In this interview, she talks about how the crypto industry needs more women in leadership positions, such as engineering and developer relations. Vanina Ivanova’s Journey in Crypto Q. How did you enter the crypto sector, and how did you get to where you are today? I got into crypto early, and by chance – back in 2016, my team and I were working on a video streaming platform that we wanted to monetize through ads, and traditional advertising networks were terrible. We identified their biggest issue –the lack of transparency in the advertising supply chain– and decided to build our own ad engine on the blockchain to solve this. We hit the ground running and learned on the go, but we managed to do it. Q. Did you have a female role model you looked up to as you continued to immerse yourself in the crypto industry? There are many fierce, incredible women in Web3, and it’s sad that so many of them are not in the spotlight but instead grind behind the scenes. I admire them all, known and unknown. Women in Crypto: How Has the Industry Changed? Q. How has women’s involvement in the crypto sector changed over time since you began your career, specifically regarding engagement with crypto services and participation in leadership roles? In the beginning, there would be the occasional female leader here or there, but generally, the industry was very male-dominated.…
Filed under: News - @ February 28, 2025 11:19 am