CZ’s “Pay to Reach” Initiative: Exploring New Use Cases for BNB Amidst Communication Commercialization Concerns
The post CZ’s “Pay to Reach” Initiative: Exploring New Use Cases for BNB Amidst Communication Commercialization Concerns appeared on BitcoinEthereumNews.com.
Binance’s recent introduction of the “Pay to Reach” feature by Changpeng Zhao (CZ) marks a significant change in how users can directly interact with influential figures in the crypto world. This initiative not only streamlines communication for CZ but also improves the overall utility of BNB, drawing over 100 influencers to monetize their interactions through ReachMe.io. “I will adjust the price to try to hit a sweet spot of about 10 messages per day,” CZ mentioned, highlighting the need for more impactful conversations. This article discusses the implications of Binance’s “Pay to Reach” feature, which transforms communications into monetized interactions, enhancing BNB’s utility. CZ Launches Pay to Reach Announced 18 days prior on Binance Square, this initiative aims to streamline interactions and manage the daily influx of messages CZ receives. The “Pay to Reach” system operates through the platform ReachMe.io. Users can pay 0.2 BNB (formerly Binance Coin) to send a direct message to Changpeng Zhao with a guaranteed response. Based on the BNB rate, $627.03 as of this writing, this translates to approximately $125. Notably, this approach mirrors the “poor man’s version of the Buffett lunch,” offering direct access to influential figures in the crypto space. CZ’s decision to implement this feature stems from the overwhelming number of messages he receives. Many of these communication attempts are brief or lack substantial content. In a recent post, he highlighted the challenges of responding to messages or inquiries about various meme coins. To address this, he adjusted the messaging fee to 0.2 BNB to manage the volume and encourage more meaningful interactions. “…I set the price to 0.1 BNB, but I still woke up with 100+ messages. I have since moved the price to 0.2 BNB, about $120. I will adjust the price to try to hit a sweet spot of…
Filed under: News - @ March 27, 2025 8:26 am