Ferrari to raise prices by 10% on some models to offset auto tariffs
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Ferrari logo is seen outside the Ferrari headquarters in Maranello during Lewis Hamilton’s first official days as a Scuderia Ferrari F1 driver at Fiorano Circuit on January 21, 2025 in Fiorano Modenese, Italy. Ciancaphoto Studio | Getty Images Sport | Getty Images Ferrari said Thursday it will raise prices by 10% on certain models after April 1 in response to new U.S. auto tariffs, adding up to $50,000 to the price of a typical Ferrari. The Maranello, Italy-based sports car maker said prices will remain unchanged for all cars imported before April 2. After that, the “commercial terms” for three of its model families — the Ferrari 296, SF90 and Roma — will “remain unchanged,” the company said in a release. Yet its more popular models, including the Purosangue SUV, the 12Cilindiri and the F80, will get price increases of up to 10%. For the Purosangue, which starts at about $430,000, that price hike amounts to about $43,000. For the limited edition F80, which starts at over $3.5 million, the increase will add more than $350,000 to the price tag. President Donald Trump on Wednesday announced tariffs of 25% on all cars not made in the U.S. Ferrari produces all of its cars at its Maranello factory. Last year, Ferrari produced 13,752 cars. The company plans to launch its first all-electric Ferrari in October. It’s unclear what impact the tariffs will have on Ferrari sales, since there is already a waiting list of more than a year for most of its vehicles. And Ferrari buyers are generally wealthy enough to easily absorb the price hikes. Ferrari also said Thursday it “confirms its financial targets for 2025” but added that there is a “potential risk of 50 basis points on profitability percentage margins.” In an interview with CNBC this month, Ferrari…
Filed under: News - @ March 27, 2025 3:23 pm