The post Why The Smartest Brands Are Embracing Real Smiles (and Real People) appeared on BitcoinEthereumNews.com.

Even entertainment is under review. A recent parody sketch on Saturday Night Live (The White Potus) … More took aim at Aimee Lou Wood, one of the breakout stars of White Lotus 3. Among the cast of characters, hers was the only appearance mocked with exaggerated dental features. The backlash was swift—not just because it was unfunny, but because it felt out of sync with the current cultural mood.(Photo by Steve Granitz/FilmMagic) FilmMagic I’ve been receiving feedback about my smile for more than two decades—unsolicited, often unkind, sometimes truly vile, and always irrelevant to the work I do. I’m not alone. Even in 2025, it seems a woman’s appearance is still up for public review, no matter her platform or purpose. And it really does wear you down. But let’s park the personal, because this story goes beyond my inbox. There is a significant commercial shift underway—one that rewards authenticity over airbrushing, reality over perfection. And the world’s smartest brands are already leaning in. The Smile Economy Teeth are more than biology—they’re big business. From cosmetic dentistry and whitening products to toothpaste and aligner brands, the global oral care market was valued at over $47 billion in 2023, with projected growth through 2030. But the metrics of what’s considered “desirable” are shifting. Recent research published in Trends in Cognitive Sciences (2024) explored how subtle facial irregularities, including asymmetrical or imperfect smiles, are increasingly being perceived as more trustworthy and emotionally expressive than those associated with cosmetic perfection. While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they respond positively to it. Real People, Real Results? Yet marketing is still catching up. The push for “real” representation—people of different shapes, sizes, backgrounds, and yes, smiles—has too often been reduced…

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Filed under: News - @ April 15, 2025 11:26 am