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Opinion by: Blake Cassidy, CEO of Bamboo Crypto podcasts have been newcomers’ go-to source of information, helping bring crypto into the mainstream. Podcasters must remember, however, that fresh faces are constantly tuning in as they grow. While you may say, “FOMO, buy the dip, ignore the FUD because WAGMI,” your poor listener — tuning in for the first time just trying to learn crypto — might decide learning Spanish is easier. Podcasters are more vital to crypto’s adoption rate than ever Keeping regular listeners engaged is important, but so is making sure newbies, who are only listening because they’re sick of hearing their mates brag about crypto at work, can follow along, too. You can see this balance pulled off well in some of the biggest crypto podcasts out there. Crypto podcasts that cater to the hodler and the novice enjoy dedicated followings and high view counts, whether the market is feeling bullish or bearish.  Some worry that making things newbie-friendly will turn off industry professionals, but that’s not the case. Even the experts appreciate simplified content — it helps them stay on top of the week without digging through all the noise themselves. How do you get that balance right? Work in the week’s biggest news, and it’ll appeal to everyone — whether they’re new to crypto or industry veterans. Even if it’s just a segment of your podcast, crypto enthusiasts at any level love having a go-to podcast that sums up the week before they’ve even had their morning coffee. Crypto’s accessibility problem Accessibility has always been one of crypto’s biggest hurdles. The tech, the endless list of coins, even Web3-powered video games — many see it all as too complicated, unnecessary or just another scam. Some of these views represent a misunderstanding at best and outright ignorance…

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Filed under: News - @ April 15, 2025 11:21 pm