Optimize Your Human Capital As You Start To Scale
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If you want to start to scale successfully, you need the Right People Doing The Right Things Right. getty There are three basic decisions an executive team must make: Do we have the Right People? Are we doing the Right Things? Are we doing those Things Right? When Scott Nash needed a CFO for MOM’s Organic Market, simply asking a recruiter wasn’t going to cut it. Nash founded MOM’s in 1987, at age 22, as a home delivery and mail order company based in his mother’s garage in Maryland with the purpose of protecting and restoring the environment. Instead of advertising on job boards, Nash placed an ad for a CFO on Treehugger.com, asking questions to attract candidates who aligned with MOM’s values. The ad attracted 40 candidates in a week, and from that pool, Nash hired Kelly Moler, who had the requisite talent and shared the team’s green values. Over the next 13 years, she helped the company grow to $230 million in revenue, despite competition from large players like Whole Foods. Hiring the right people allowed MOM’s to rapidly expand, becoming a chain of 27 stores with 1,600+ employees. Nash believes in using Topgrading interviews to find top candidates, where candidates’ entire work histories are reviewed and reference checks are thorough. MOM’s has customized the interview to its values. For example, Nash believes that people who had to earn money for themselves as teenagers tend to be well-grounded, so the questions might include: “What did you spend money on as a teenager? How did you get that money?” If companies aren’t competitive, it becomes challenging for them to attract and keep the best talent. When MOM’s finds great people, at all levels, it pays them more than the industry average. This isn’t a Silicon Valley company—it’s in the…
Filed under: News - @ April 16, 2025 8:21 pm