The post Ethereum L2 Base Launchpad Zora Announces TGE Amid Jesse Pollak ‘Content Coin’ Campaign appeared on BitcoinEthereumNews.com.

In brief Base social media platform Zora is holding its token generation event on Wednesday, April 23. Detractors like Pump.fun co-founder Alon Cohen think it’s too soon for coins that reward social media content creators. Others have raised questions about the token timing alongside Coinbase’s Jesse Pollak’s comments about using coins to reward content creators. Zora, a social media platform that automatically turns every post into a token on Coinbase’s Base chain, is launching its own token on Wednesday. This comes amid a “content coin” campaign from the creator of Ethereum layer-2 network Base, Jesse Pollak, with many criticizing the founder for his timing. This all began on Wednesday last week, when Base’s official X account created a token on Zora called Base is for everyone which soared to a $16.9 million market cap then crashed 92% to $1.3 million within two hours. It would later hit a new all-time high then plummet again. This crash came as Base continued to create tokens on Zora as Pollak started to explain his “content coin” thesis. Put simply, Pollak says that content coins are a way to revolutionize the social media economy by paying creators fees—a solution he says that fixes the problem of platforms not properly rewarding creators. His thoughts have now become Base’s official stance on the matter. But detractors, like Pump.fun co-founder Alon Cohen, think that while Pollak’s heart is in the right place, the campaign may have come too soon to be fully accepted by the market. Either way, according to Dune data, Zora activity exploded with daily traders spiking 601% from 40,638 the day before the campaign started to its all-time high on Sunday of 284,931. Throughout this period, Pollak continued to wave the flag for the content coin movement as he posted on social media, went…

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Filed under: News - @ April 22, 2025 2:23 pm