The post MEXC Report Reveals That Airdrops Account for 35% of New User Registrations appeared on BitcoinEthereumNews.com.

A new report from crypto exchange MEXC revealed that more than one-third (35%) of all new user registrations on the platform were driven by airdrop participation, surpassing other traditional user acquisition channels like referral programs, marketing campaigns, and organic signups.   The evolution of user behaviour during airdrop campaigns Historically, airdrops were designed as a low-barrier entry point into the crypto fold for new users, especially the unbanked and people in regions with limited financial access. They attracted these users by providing a cost-free method to engage blockchain projects and offering financial incentives for simple tasks.  However, MEXC’s latest report reveals a change in the dynamics of how users engage with airdrop campaigns. Gamified mechanics and mobile-first solutions are playing an increased role in influencing user behavior and driving engagement in airdrop campaigns.  The rise of the “tap-to-earn” trend, particularly within the Telegram ecosystem, has attracted the attention of millions of users. These apps adopt gamified mechanics and provide entertainment value, allowing users to earn points and rewards and mine tokens using only their mobile phone. This system appealed to many users seeking to turn their gaming experience and social media time into financial gains.  The growing social popularity of tap-to-earn games like Hamster Combat, Yescoin, and Notcoin has contributed to the surge in airdrop-driven registrations.  The accessibility and simplified requirements for participation offered by these apps have attracted millions of users with no prior crypto interest or experience to join airdrop campaigns on CEXs.     Post-airdrop user behaviour While airdrops are effective at driving initial sign-ups, User retention is the true benchmark of the success of any airdrop campaign for CEXs.  According to the MEXC report, 76% of users who register via airdrop campaigns remain on the platform and engage with other projects after claiming their airdrop tokens.  Image by…

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Filed under: News - @ April 23, 2025 2:23 am