VeChain Joins Forces With PBR, Making $VET the Official Token of Pro Bull Riding
The post VeChain Joins Forces With PBR, Making $VET the Official Token of Pro Bull Riding appeared on BitcoinEthereumNews.com.
VeChain partners with PBR, making $VET the official token, expanding blockchain visibility to millions of fans. The TKO Takeover event in Kansas City highlighted VeChain’s role in uniting PBR, UFC, and WWE under one banner. VeChain, the leading real-world blockchain-focused platform, has made a North American expansion with its major partnership with Professional Bull Riders (PBR). Now, VeChain’s native token, $VET, has become the official token of the PBR league. The collaboration is poised to open the door for millions of PBR fans to be aware of VeChain’s real-world applications and more. “This strategic alliance introduces $VET as the official token of PBR, creating a unique opportunity to bring awareness to millions of passionate fans across North America,” said VeChain. The partnership was officially launched during the TKO Takeover weekend in Kansas City, Missouri, where the PBR Knockout Kansas City event, presented by $VET, was held. The Outlaws received their 2024 PBR Teams Regular-Season Championship Medallions in front of a hometown crowd at the T-Mobile Center. If you’ve never been BULLISH on $VET, now’s your chance!! 👀 Shout out to all the bull riders tonight! Do what we do and hold on for dear life!! #VeFam, smash the likes to win $200 in $VET! 🚀 I’m AMPED on the new partnership between @vechainofficial and @PBR! 🤝 pic.twitter.com/MVya85j16o — Aj (@Ajwritescrypto) April 25, 2025 Through the involvement of the Kansas City Sports Commission, the T-Mobile Center was selected as the first venue to host a full weekend of consecutive PBR, UFC, and WWE events, collectively branded as the TKO Takeover presented by VeChain. This concept showcased VeChain’s unique position in delivering blockchain visibility at high-profile events. VeChain Doubles Down on Sports In March 2025, VeChain deepened its investment in combat sports by signing a six-year deal worth $76 million to serve…
Filed under: News - @ April 26, 2025 1:17 am