Cusick Motorsports Continues ‘B2B’ Model At Indy 500
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Don Cusick, CEO and Founder of Cusick Motorsports IndyCar Photo by Joe Skibinski / @skibbyy Cusick Motorsports continues the tradition of the “Indy Only” operations that have competed in the Indianapolis 500. These are team owners that field teams for one race a year, instead of the full season, and that one race is the biggest race of the year. Don Cusick is back at the Indianapolis 500 in 2025 and once again will partner with another Indy 500-only operation, Dreyer & Reinbold Racing. Cusick Motorsports was founded in 2021 by entrepreneur Don Cusick. Its mission was to make the racing industry more accessible to all. Cusick Motorsports creates bespoke programs for its partners and creates experiences that help drive meaningful relationships and business in a true business-to-business model. The threshold for getting into the industry has not been easy for most individuals and companies. As an entrepreneur in the Healthcare Industry for over 40 years, Cusick saw the opportunity to make the motorsports industry more accessible for all, and Cusick Motorsports was founded. Key to this operation, as with any full-time IndyCar team, is sponsorship and partners. On Tuesday, April 29, Cusick Motorsports announced Mach10 Automotive, MannKind Corporation, and Branded Bills as official partners for the team’s entries in the 109th Running of the Indianapolis 500, in partnership with Dreyer & Reinbold Racing. Mach10 Automotive, a new partner of Cusick Motorsports, brings its deep-rooted expertise in automotive mergers, acquisitions, and performance optimization to the team. “We are thrilled to welcome Mach 10 as a partner of Cusick Motorsports for the 2025 Indy 500,” Cusick said. “Their drive for growth and development in the auto industry perfectly aligns with the goals of our program. We are looking forward to working with George Pero and his team for the long term.”…
Filed under: News - @ April 29, 2025 8:28 pm