The post Why Audience Trust Is The Ultimate Business Accelerator appeared on BitcoinEthereumNews.com.

Through thought leadership, you create trust before anyone decides to do business with you. getty Is there a partner, supplier, or person you routinely do business with, and perhaps who has collaborated with you across multiple businesses? I’d wager one reason you keep going back is that you developed a level of trust with that person or brand. You had expectations, they met or exceeded those expectations, and a relationship was born. That’s not unusual because trust is the ultimate business accelerator, fueling growth and leading to higher engagement, sales, and customer retention. In business and life, people spend their time or money with those they trust. A great way to win that trust is through thought leadership, where you share your expertise to help people improve their lives. Charles H. Green, founder of Trusted Advisor Associates, once developed an assessment to determine an individual’s “Trust Quotient.” For Green, trust comprises four attributes: credibility, reliability, intimacy, and self-orientation. The first three attributes increase your trustworthiness. The fourth attribute, self-orientation, can lower your trustworthiness if people sense that you are too focused on yourself. Trust Directly Impacts Revenue But is all this talk about thought leadership simply a way for people to boost their ego without having any impact on the business? Do people pay attention to your thought leadership efforts? Research says that they do. For example, a joint study by LinkedIn and Edelman about B2B companies demonstrates the connection between thought leadership and ROI. In that study, more than 75% of decision-makers and C-suite executives say a piece of thought leadership led them to research a product or service they had not considered. Of those, 23% said they began working with or buying from that organization. The Trust-to-Sales Pipeline Through thought leadership, you create trust even before the person…

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Filed under: News - @ April 30, 2025 9:26 pm