Morgan Stanley Rolls Out Crypto Trading Services for Millions of Users
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Morgan Stanley has announced major details of their cryptocurrency plan. The investment bank is preparing to add cryptocurrency trading capabilities to its E*Trade platform. According to people familiar with the matter, the firm is in the early stages of developing this service with plans to launch sometime next year. Morgan Stanley to partner up with crypto firms for the launch People familiar with the matter told Bloomberg that the discussion inside Morgan Stanley started in full-fledged last year. Now the company executives believe that the next move should be to introduce spot trading on E*Trade. The bank is considering partnerships with established cryptocurrency firms to allow the buying and selling of popular tokens such as Bitcoin and Ethereum for its brokerage clients. Morgan Stanley’s cryptocurrency plans come amid substantial changes in the regulatory environment following President Trump’s return to office. During his campaign, Trump actively interacted with the cryptocurrency community. This includes his own digital collectibles and accepting campaign donations from crypto supporters while promising to make the United States the “crypto capital of the planet.” Since his inauguration, the administration has moved quickly to remove barriers that previously discouraged banks from interacting with digital assets. Key regulatory changes include an executive order issued in the early days of Trump’s presidency aimed at promoting US “leadership in digital assets and financial technology while protecting economic liberty.” The bank’s statement comes as Eric Trump stated in a recent interview that the crypto market could replace banks in 10 years. The investment bank’s move could be challenging for Robinhood Morgan Stanley’s entry into retail cryptocurrency trading through its E*Trade platform could be competition for other crypto-focused brokerages. Depending on how the bank’s plans work out, this move may become a challenge to firms like Robinhood Markets and Coinbase. Robinhood has offered cryptocurrency…
Filed under: News - @ May 1, 2025 6:25 pm