MediaCo Unveils Estrella Media 2025 Programming Slate, Launches HOT 97 FAST Channel
The post MediaCo Unveils Estrella Media 2025 Programming Slate, Launches HOT 97 FAST Channel appeared on BitcoinEthereumNews.com.
At MediaCo’s IAB Newfronts, the company highlighted Estrella Media show “Don Cheto Al Aire Live” and … More the launch of a 24/7 HOT 97 TV FAST Channel. MediaCo MediaCo unveiled its 2025 programming slate and a shift in its business strategy at this year’s IAB NewFronts, positioning itself as a multicultural, multiplatform media company targeting Hispanic and Black audiences. Among the key highlights, the company is launching a HOT 97 TV FAST Channel and showcased EstrellaTV’s featured programming: Don Cheto Al Aire Live, reality talent show Tengo Talento Mucho Talento: Nueva Era, and Tigres Liga MX Soccer. It also announced expanded content distribution and advertising partnerships. Following the completion of its acquisition of Estrella Media’s operations and broadcast assets on May 1st, MediaCo is looking to bolster its profile and reach by capitalizing on the combined strength of its Spanish-language radio, television and streaming properties across the country, alongside New York urban stations HOT 97 and WBLS, now reaching over 20 million people monthly. “It’s a new day for Estrella Media, Hot 97, and WBLS — now together under MediaCo. We have built an organization capable of delivering unparalleled solutions across video, audio, and events for national and local advertisers on all platforms, reaching vibrant multicultural Hispanic and Black audiences,” says Albert Rodriguez, Interim CEO. Most of MediaCo’s assets are Estrella Media broadcast and streaming properties whose content is in Spanish. The change in course boils down to economics, explains René Santaella, COO of MediaCo. “In today’s new media and entertainment environment where you are competing against big players and independent creators, success is driven by achieving massive scale with lower operating margins,” states Santaella, a former former Sony and Disney ad sales and media executive hired to overhaul Estrella Media’s digital division in 2020. “The broader…
Filed under: News - @ May 7, 2025 10:25 pm