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Yolk, rebranded Yolk In the business of fast food, few London brands have grown as deliberately—or as effectively—as Yolk. Since starting life as a scrappy pop-up in 2014, the sandwich and coffee outfit has raised £3.6 million [$4.7 million] in crowdfunding, opened nine high-performing stores across Central London, and is now entering a new phase of expansion that’s anything but casual; site number ten lands in Holborn mid-May, six more are planned for 2025 and, from 2026, the brand will begin its move beyond the M25. The blueprint is ambitious—more than 100 sites, including international growth—but the philosophy hasn’t changed. “We’re ambitious, but we’re quality-first,” says founder Nick Philpot. With no central kitchen, no vacuum packs, and a still-hands-on approach to prep, Yolk’s steady climb feels like an antidote to the bloated, overextended rollouts that came before it. Add a newly launched coffee subscription, a punchy rebrand, and a team culture that runs deep, and the message is clear: Yolk is building something serious. They’re just having fun while doing it. From strategy consulting to Steak Béarnaise Philpot didn’t set out to build a sandwich empire. He was working in strategy consulting — “lots of spreadsheets and PowerPoint”—but couldn’t stop thinking about the disappointing state of London’s grab-and-go scene. “Working long hours at my corporate desk, I couldn’t believe the lack of flavour and excitement in grab-and-go food,” he recalls. “On the weekends I was eating amazing meals at seated restaurants, but the convenient stuff was so pre-packaged and joyless. I felt like I was wasting precious meals. There was a gap for flavour-led, restaurant-quality food that was still quick and affordable. That was the mission.” Food had always been a passion—“just as a greedy consumer and home cook”—and when the idea for Yolk took root, it stuck. But before…

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Filed under: News - @ May 8, 2025 1:23 pm