The post How Two Entrepreneurs Turned Vida Caña Into An Award-Winning Craft Rum Brand appeared on BitcoinEthereumNews.com.

The core lineup of rums from Vida Caña. Vida Caña Rum Not many rum brands begin with a handshake on a beach or a business plan scribbled between surf sessions. But then again, not many rum brands are Vida Caña. Born from a friendship forged in transportation logistics and fueled by surf trips and a shared love of rum, Vida Caña is the brainchild of Bryan Tierce and Jonathan Fuller. After years spent building and eventually selling their logistics company, the duo decided their next chapter wouldn’t be about chasing shipments—it would be about chasing fulfillment. “When we exited the business, we told ourselves the next thing we do has to be fun,” Fuller told me during a recent conversation. That “fun” took the shape of rum, something both had grown to appreciate during frequent travels through Central and South America and the Caribbean for work. Rum was always part of the moment, whether it was beachside cocktails or post-surf relaxation, since they always took their boards with them. Tierce, who had spent a decade in the spirits world before diving into logistics, was initially hesitant. “I’d seen how tough this industry can be,” he said. “But I also knew if I ever came back, I wanted to be on the ownership side, building something I believed in.” Bryan Tierce and Jonathan Fuller, the co-founders of Vida Caña Rum. Rachel Benavides What followed was a slow burn—five years of research, education, and exploration. They enrolled in Moonshine University and The Rum University in 2015. They tasted, tested, and built relationships with producers around the world. And they made a key decision early on: they wouldn’t distill. “It didn’t make sense for us to invest millions in a distillery just to be locked into one style, one region,” Tierce explained. “We…

---

Filed under: News - @ May 11, 2025 1:24 pm