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Faherty and Bloomingdale’s Sun & Waves concept opened Saturday, May 10th. Matthew Carasella Over the weekend, Bloomingdale’s 59th Street flagship started to look and feel a little more like Spring Lake, New Jersey, thanks to a new collaboration with Faherty, the family-founded lifestyle brand known for its laid-back, surf-inspired aesthetic. In an innovative twist that blurs the lines between retail, hospitality, and experience, Faherty is taking over the department store’s in-house restaurant space—Flip—to launch its first-ever Sun and Waves restaurant pop-up in New York City. The partnership, which runs through June, is timed to coincide with Father’s Day and the start of summer. “At Bloomingdale’s, we’re always striving to dream big—and few brands reflect that spirit better than Faherty,” said David Thielebeule, Fashion Director at Bloomingdale’s. “As we looked to enhance our in-store experience for Father’s Day, partnering with a brand known for bold ideas and effortless, beach-inspired style felt like a natural fit. After all, who doesn’t love the beach? Bringing Alex and Mike’s signature blend of relaxed sophistication and excellent vibes into our stores was an easy decision. I cannot wait for our customers to experience the results.” The Sun & Waves pop-up features select clothing and a takeover of the Flip restaurant. Matthew Carasella For Faherty, this moment represents more than just a creative partnership—it’s an extension of a vision the brand has been building since its earliest days. “This is a major milestone for us—our first-ever window takeover at Bloomingdale’s 59th Street, one of the most iconic shopping destinations in the world, along with a Sun and Waves pop-up inside Flip. We’re thrilled to share the full Faherty experience—style, spirit, and flavor—right in the heart of New York City,” shared Alex Faherty, cofounder and CEO. The company’s first venture into the physical space was a Mobile…

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Filed under: News - @ May 12, 2025 10:26 pm