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Vivien Wong of Little Moons Veuve Clicquot Bold Woman Award Vivien Wong didn’t set out to become a category creator. She wasn’t chasing fame or funding when she co-founded Little Moons with her brother in 2010—just an idea that ice cream, when wrapped in pillowy mochi, might just taste better than anything else on the market. Over the next decade, that quiet conviction built into a global brand stocked in 34 countries, with revenues climbing from £10 million [$13.3 million] to £50 million [$66.7 million] in a two-year timeframe alone. This year, it also earned her a nomination for the coveted Veuve Clicquot Bold Woman Award—recognition not just for breaking into the freezer aisle, but for reshaping it. But Wong’s path into food was far from linear. “I studied Economics at the University of Reading before starting my career at Barclays, where I qualified as a chartered accountant,” she says. While her early career was firmly corporate, the seed of entrepreneurship had been planted long before. “My parents, first-generation immigrants from Asia, were a huge inspiration,” Wong continues. “In 1990, they opened a successful Asian bakery in North London and—although my mother encouraged me to forge my own path—from a young age, I admired the sense of purpose and satisfaction that came with building something from the ground up.” Food was always in the picture, but it wasn’t until a decade ago that the siblings began actively exploring what a family business of their own might look like. They noticed a shift in the way people in the UK were consuming Japanese cuisine: the savoury dishes were evolving, but dessert felt like an afterthought at the time. “We had always loved the traditional Japanese mochi our parents made with red bean paste, and on our travels in Japan and the…

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Filed under: News - @ May 19, 2025 10:25 pm