This move marks a major milestone in FIFA’s broader Web3 strategy, with the blockchain set to power digital collectibles and next-generation fan experiences across its vast global audience of over five billion people.

The custom network aims to streamline FIFA’s digital operations, offering consistent, scalable, and interoperable products directly under its control.

Why Avalanche? Speed, Scale, and Sovereignty

FIFA’s choice to build on Avalanche stems from the platform’s unmatched ability to deliver sub-second finality, low transaction fees, and high throughput—even during high-traffic events like World Cup finals.

Avalanche’s unique architecture supports sovereign Layer 1 networks that operate independently while maintaining full compatibility with the Ethereum Virtual Machine (EVM) and the broader Avalanche ecosystem.

The new FIFA Blockchain will serve as the backbone of the organization’s digital infrastructure, beginning with the migration of FIFA Collect, its official digital collectibles marketplace.

Building the Future of Digital Football with Modex

The development of the FIFA Blockchain and its digital products is being led by Modex, a seasoned Web3 technology firm with a longstanding partnership with FIFA.

Modex CEO Francesco Abbate emphasized the platform’s focus on scalability, security, and seamless integration with EVM-compatible wallets:

“This move enhances our ability to deliver immersive digital experiences. Avalanche’s infrastructure matched FIFA’s vision for long-term growth and technical excellence.”

FIFA’s decision followed a comprehensive evaluation of performance, security, transaction costs, and future adaptability. The collaboration with Avalanche and Modex provides the flexibility and power needed to support FIFA’s rapidly expanding digital strategy.

The post FIFA Launches Custom Blockchain on Avalanche to Power Global Digital Fan Engagement appeared first on Coindoo.

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Filed under: Bitcoin - @ May 22, 2025 8:25 pm