why do consumers use more financial apps?
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In 2025, many consumers find themselves using more than one digital wallet or financial app to manage their finances, complicating the daily experience. This choice arises mainly from functional shortcomings, reliability issues, and the desire for better deals. In this article, we analyze why the multiple use of financial apps is the new normal, highlighting the causes, frustrations, and future prospects of the sector. Functional shortcomings in the main digital wallet A good 60% of users report gaps in the features offered by their main digital wallet. In particular, the lack of tools for budgeting and the integration of services are among the most recurring reasons. The lack of complete solutions drives many to install a second app specialized in specific functions, such as expense analysis or savings control. In addition to functional shortcomings, 58% of respondents use additional apps to take advantage of cashback programs or better rewards. About a third look for apps with lower fees or more favorable exchange rates. Trust remains a key factor: 17% of users consider reputation and reliability an important reason to maintain more apps, adopting an “insurance” approach in case of issues with the main one. The evaluation of over 50,000 user reviews revealed that 54% highlight support difficulties, such as long times to resolve issues or account blocks. These technical issues lead many to have a secondary app ready for use, to avoid blocks in transactions or difficulties accessing funds. The data shows that 47% of users use financial apps daily, while 41% use them multiple times a week. Only 1% resort to these apps monthly. Regarding the number of apps, 54% use several for different financial purposes, 41% mix specialized and all-in-one apps, while only 4% rely on a single app. Users with greater technological expertise, defined as Advanced Tech…
Filed under: News - @ June 7, 2025 10:25 am