The post As Crypto Press in LATAM Took a Hit, Outset PR Found Where It’s Still Worth Showing Up in 2025 appeared on BitcoinEthereumNews.com.

Disclaimer: This content is a sponsored article. Bitcoinsistemi.com is not responsible for any damages or negativities that may arise from the above information or any product or service mentioned in the article. Bitcoinsistemi.com advises readers to do individual research about the company mentioned in the article and reminds them that all responsibility belongs to the individual. In 2024, Latin America became the world’s second-fastest-growing crypto market. From hyperinflation-driven adoption in Argentina to innovation hubs in Brazil, the appetite for crypto is accelerating in the region. But that momentum isn’t reflected in media visibility. In Q1 2025, LATAM’s crypto-covering newsrooms showed signs of collapse. According to data from Outset PR, a boutique agency specializing in data-driven organic campaigns for Web3, nearly 73% of 55 active publishers lost traffic between January and March — exposing deep instability in the ecosystem meant to amplify crypto’s narrative. Specifically: Traffic across the analyzed sites dropped from 94.48 million visits in January to 81.53 million in February — a steep 13.71% decline. March brought some recovery, up to 85.59M, but most outlets remained below January levels. The Q1 dip coincided with Bitcoin’s 17% price drop and significant losses in altcoins, driven by exchange hacks, meme coin controversies, and tightening U.S. policy signals, alongside a major Google core update in March. Traffic Gainers Exist — But There’s a Catch Only 15 outlets recorded positive traffic growth during Q1. However, many of these aren’t true crypto-native sources. For example, El Diario and Money Times — both drawing millions of visitors month-over-month — are general finance or news portals that tend to boost crypto coverage only during market highs, leaving gaps when volatility kicks in. They’re also less useful for consistent storytelling or long-term Web3 brand building. Crypto-native growth was rare — but telling. A few dedicated outlets posted…

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Filed under: News - @ June 9, 2025 7:27 pm