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Leather goods house, Longchamp, best known for one of the world’s bestselling bags, Le Pliage, has created a new marketing channel via digital receipts resulting in a 73% open rate and a 5.5% click rate. According to Yocuda, a leader in dynamic digital receipts, the affordable-luxury brand delivered 590,000 of them in 2024, helping the French brand to increase post-purchase engagement and lift its omnichannel experience for customers through better personalization. Longchamp—which in April reopened its flagship store in SoHo, New York with a head-turning design from British architect-designer Thomas Heatherwick—is stepping up its digital comms with customers and the boring receipt is a new avenue of exploration. Yocuda claims it can “close the loop” on the in-store-to-online process while also reducing receipt printouts. Consumers are wary of their data being captured in-store after a surge in data breaches of late including at North Face and Cartier. However, Longchamp’s experience suggests that many of them are happy to share limited information like email addresses. Last year, Longchamp sent out almost 600,000 digital receipts, roughly half of the total it has ever … More sent. (Photo by Kevin Carter/Getty Images) Getty Images Longchamp—founded by Jean Cassegrain in 1948 and still family owned—first partnered with Yocuda in 2021 and has rolled out digital receipts across 135 stores in 23 countries worldwide, replacing traditional PDF receipts with ones that are dynamic and personalized. Last year the brand sent out almost 600,000, roughly half of the total it has ever sent. Receipts get a makeover These receipts, are claimed by Yocuda to go beyond a simple proof of purchase by offering other features from tailored recommendations and brand content, to customer language preferences. Digital receipts are being touted as a way to serve up tailored recommendations and brand content. Yocuda For example, a French…

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Filed under: News - @ June 11, 2025 8:28 pm