The post WhatsApp will finally get ads on the platform, 11 years after Meta acquired it appeared on BitcoinEthereumNews.com.

Meta is finally bringing ads to WhatsApp, 11 years after the social media giant acquired the platform, whose founders avoided advertising. The messaging app, acquired for $19 billion by Meta, is introducing three new ad formats worldwide, which have also raised concerns over user privacy. However, the company has assured that the ads won’t be popping up in private messages. Meta will keep the ads tucked in a new corner of WhatsApp The company is keeping a clear line between users’ chats and its new business tools. Messages remain end-to-end encrypted, which means no one, not even WhatsApp, can read them. Ads won’t be targeted using people’s conversations either. Instead, WhatsApp will rely on basic info like user country, city, language, and how one interacts with the app, such as which updates have been viewed or followed channels. If a user links their account to Facebook or Instagram, they can expect more personalised suggestions. So, where exactly will these ads live? In a place called the “Updates” tab, tucked at the bottom of the app. According to the company, it is a space that already hosts things like status posts and channel content, almost similar to what users see on Instagram Stories. Businesses can now pay to promote their updates in that section, hoping to reel in new followers. Some may also start charging subscriptions for bonus content, with WhatsApp taking a 10% cut from what they earn. Depending on the size of the business, there might be additional app store fees on top of that. Companies can also buy ad spots that look like status updates. If a user taps on one, it’ll open a direct chat with the business. Think of it as a smarter, smoother version of the old “Click here to learn more” banner ad. Since…

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Filed under: News - @ June 16, 2025 7:29 pm