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Ferrari (NYSE: RACE) pushed back the launch of its second fully electric model from 2026 to at least 2028 due to weak demand for high-performance luxury electric vehicles. The world premiere of this first EV was scheduled for spring 2025, with initial customer deliveries expected in October 2026. Two sources who refused to be named due to the matter’s sensitivity claimed that the Maranello, Italy-based company delayed the plan for a second Ferrari EV twice. They mentioned that there was initially a one-year postponement, but the model will launch in 2028 at the earliest, adding that demand for high performance in the luxury EV sector was currently zero.  One of the sources pointed out that although the lack of market interest remained a major problem, the delay would provide Ferrari additional time to further develop in-house technology for its second electric vehicle. The second source said the second EV model aligned more with the company’s strategy of delivering around 5,000 to 6,000 units over a five-year lifespan for a typical Ferrari model. Vigna says Ferrari will only show the ‘technological heart’ of its electric car Ferrari’s pivot to electric is a classic case of chasing a trend without understanding the market’s pulse. Low demand for high-performance luxury EVs? That’s a red flag. The elite want exclusivity, not just a shiny battery pack. Keep an eye on their execution. https://t.co/ijGrpBSlQC — 007ofWallST (@007ofWallSt) June 17, 2025 Vigna recently said Ferrari would only show its electric car’s “technological heart” in October as part of a three-stage unveiling process. However, an analyst who declined to be named said it sounded like there was some delay to Ferrari’s launch plan, as one could have expected to see the car itself at the meeting. Vigna also stressed that his company would continue to “enrich” its…

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Filed under: News - @ June 17, 2025 7:21 pm