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(Photo by Phil Barker/Future Publishing via Getty Images) Future Publishing via Getty Images Netflix has been on an epic stock market run the past year, share prices up 81% to nestle comfortably above $1,200 apiece as it reaps the rewards of definitively beating Hollywood’s traditional studios in the Streaming Wars of the past several years. Give credit to management’s willingness to pivot, after a disastrous Q1 earnings call three years ago, into ad-supported tiers, a password crackdown, videogame and live events/venues initiatives, and investments in local productions in 50 centers around the world. It’s paid off massively for the company and its investors. This week saw Pivotal Research set a Street-high target price of $1,600 for Netflix shares. Netflix shares have skyrocketed the past 12 months, to north of $1,200 a piece Graphic created by David Bloom But where does the streaming giant go from here if it wants to keep driving growth? The ad tier is launched, and growing slowly, but already bringing in higher average revenue per user than Netflix’s traditional ad-free offerings. The password crackdown’s boost to subscriber growth is likely largely exhausted, though we won’t know going forward, because the company stopped r0utinely reporting subscriber totalss. In that last December call before it stopped such reporting, the company said it added a whopping 13 million subscribers to puff its global total to 301 million, far larger than any competitor. So where to go to grow now? Analysts have some thoughts, mostly about the vast collection of wildly diverse talent pumping out episodes on YouTube and other social media, receiving a share of ad revenue and otherwise monetizing their productions with merchandise, sponsorships, live events and other strategies. That approach has paid off massively for Alphabet-owned YouTube. Nielsen’s The Gauge estimates more than 12% of total watch…

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Filed under: News - @ June 21, 2025 2:26 am