UFC President Dana White, known for his bold moves in sports and entertainment, has gone all in on VeChain.
 VeChain’s technology is already implemented in UFC with NFC chips integrated into fighter gloves.

During International Fight Week, UFC President Dana White and Power Slap founder joined Sunny Lu, co-founder and CEO of VeChain, in a CoinDesk interview with Sam Ewen. Talking crypto, community, and the future of media, White didn’t just offer praise; he backed it up with action.

“I like people I’m aligned with, and when I met Sunny, I felt that right away,” White shared. “I actually bought almost $1,000,000 worth of VeChain. I’m in, every way you could possibly be, with Sunny.” This is a vote of confidence. Investing nearly a million dollars into VET signals White’s personal belief in VeChain’s vision and in Sunny Lu’s leadership.

Dana White and VeChain

Back in March, VeChain became the official title sponsor and exclusive cryptocurrency partner of Power Slap, the slap-fighting league created by UFC president Dana White. It marks a deeper alignment between the blockchain world and sports entertainment.

VeChain’s branding now features during Power Slap events, from athlete walkout gear to YouTube broadcasts and marketing campaigns. The visibility is massive, especially considering Power Slap has already pulled in more than 22 million followers across social media platforms.

But the relationship didn’t stop there. In April, things went to the next level when Dana White officially joined VeChain as an advisor. That news, reported by Crypto News Flash, placed him among high-profile figures like Nobel laureate Sir Konstantin Novoselov, signaling that VeChain is building serious credibility. Dana White’s involvement is particularly interesting because he’s actively helping shape how VeChain can integrate into fan experiences.

At that time, there were talks of implementing tokenized rewards at UFC and Power Slap events, allowing fans to earn perks or unlock exclusive content by engaging with VeChain-powered apps. As Dana said, “It’s an authentic relationship,” not just a marketing gimmick.

During UFC 317 this weekend, VeChain is set to roll out its latest innovation: the “Build Your Body” decentralized application. This new platform turns your workouts, whether it’s a run, a gym session, or even a set of push-ups, into digital rewards.

As mentioned in our publication, users can earn B3TR tokens by completing fitness goals and staying active, essentially turning sweat into crypto. It’s a creative way to combine personal health with blockchain technology, and it aligns well with VeChain’s push to make blockchain more practical and rewarding in everyday life.

This launch comes as VeChain gears up for a major upgrade. On July 1st, VeChain will introduce its new StarGate staking system, a major shift from the old passive reward model. Unlike before, users will now need to actively stake tokens to earn rewards.

It’s a tool designed to encourage community involvement and decentralization. To kick things off, the VeChain Foundation is injecting 5.48 billion VTHO worth around $14 million into the ecosystem as a reward pool for early stakers.

While VET is currently trading at $0.02044, down 3.3% over the past week, and its trading volume has dropped by 24% to about $23 million, the long-term outlook remains optimistic.

According to an analysis report by CNF,  if the token can break through the $0.022 resistance level, analysts believe it could climb to $0.031. On the flip side, if the current downtrend continues, it might fall to around $0.017.

 

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Filed under: Bitcoin - @ June 29, 2025 11:21 am