Outset PR Finds 82% of Crypto Media Lost Traffic as MiCA Took Hold in Western Europe, Italy and Spain Hit Hardest
The post Outset PR Finds 82% of Crypto Media Lost Traffic as MiCA Took Hold in Western Europe, Italy and Spain Hit Hardest appeared on BitcoinEthereumNews.com.
Four fifths of crypto media outlets across Western Europe lost traffic in Q1 2025. This single statistic defines the quarter — and reshapes how crypto information reaches users across the continent. According to Outset PR’s newly released report — building on their earlier Q1 analysis of crypto media declines in LATAM — the same downward trend played out in Western Europe between January and March, revealing a sharp contradiction: growing public interest in crypto, but shrinking media visibility. The report tracked 133 Western European outlets, of which 87 were crypto-focused, using SimilarWeb and Ahrefs to measure traffic and search visibility. A clear majority of crypto-only sites saw audience declines — driven by the combined effects of MiCA-aligned regulatory pressure, Google’s March algorithm update, and shifting search behaviors tied to market volatility. As the EU’s first comprehensive crypto framework, MiCA began reshaping media visibility by forcing outlets to rethink compliance, language, and even tone — well before full enforcement kicked in. During the aforementioned timeframe, traffic across crypto-native media dropped from 26.57 million to 22.22 million visits, a decline of more than 16%. To understand the full weight of that 82%, it needs to be broken down by region, language, and outlet structure to see who survived, who collapsed, and why. Western Europe crypto media performance: data sourced from Outset PR Where the Declines Were Sharpest: Regional Breakdown Outset PR tracks MiCA’s varied impact on crypto media across Western European countries Based on Outset PR’s findings, the hardest-hit countries were Italy and Spain, with both seeing over 70% of tracked crypto outlets lose visibility in Q1. In Italy, this decline was especially striking given that it leads the region in crypto interest — 37% of the population expresses active engagement. The downturn was largely driven by regulatory scrutiny from CONSOB, which…
Filed under: News - @ July 3, 2025 3:28 pm