The post GameSquare Initiates Ethereum Treasury Strategy with $5M Purchase Under CEO Justin Kenna’s Leadership appeared on BitcoinEthereumNews.com.

GameSquare Holdings has strategically acquired $5 million in Ethereum, marking a pivotal shift in its treasury management approach under CEO Justin Kenna’s leadership. The acquisition, managed by crypto asset firm Dialectic through its Medici platform, is part of a broader $100 million treasury mandate focused on maximizing DeFi yields. Justin Kenna emphasized, “This marks an inflection point in GameSquare’s strategic evolution as we activate our Ethereum-native treasury strategy,” highlighting the company’s commitment to ETH-centric growth. GameSquare’s $5M Ethereum purchase under CEO Justin Kenna signals a strategic treasury shift, leveraging DeFi yields and reflecting growing corporate confidence in ETH assets. ‘, ‘ 🚀 Advanced Trading Tools Await You!Maximize your potential. Join now and start trading! ‘, ‘ 📈 Professional Trading PlatformLeverage advanced tools and a wide range of coins to boost your investments. Sign up now! ‘ ]; var adplace = document.getElementById(“ads-bitget”); if (adplace) { var sessperindex = parseInt(sessionStorage.getItem(“adsindexBitget”)); var adsindex = isNaN(sessperindex) ? Math.floor(Math.random() * adscodesBitget.length) : sessperindex; adplace.innerHTML = adscodesBitget[adsindex]; sessperindex = adsindex === adscodesBitget.length – 1 ? 0 : adsindex + 1; sessionStorage.setItem(“adsindexBitget”, sessperindex); } })(); GameSquare’s Ethereum Acquisition: A Strategic Treasury Evolution GameSquare Holdings’ recent $5 million Ethereum purchase represents a significant evolution in corporate treasury strategy, diverging from traditional Bitcoin-centric models. Under the guidance of CEO Justin Kenna, the company is embracing Ethereum’s expanding role in decentralized finance (DeFi), aiming to harness its superior yield potential. This move is facilitated by Dialectic, a specialized crypto asset management firm, utilizing their Medici platform to execute the transaction efficiently within the broader $100 million treasury mandate. By prioritizing Ethereum, GameSquare aligns itself with a growing trend among corporations seeking higher returns through DeFi protocols, which currently offer yields ranging between 8% and 14%. This strategy not only diversifies the company’s asset base but also positions it to capitalize…

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Filed under: News - @ July 11, 2025 3:28 am