French Luxury Icons, Dior And Louis Vuitton, Land At Milan’s Top Airport
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Dior and Louis Vuitton now have the largest luxury boutiques at Milan Malpensa Airport. SEA The biggest airport serving Italy’s fashion capital of Milan has strengthened its high-end retail offer by introducing French heavyweights Dior and Louis Vuitton to anchor its luxury line-up with the largest boutiques at the gateway. Milan Malpensa Airport—which handled almost 30 million passengers last year, up 11%—is continuing its strategy of establishing itself as a premier European destination for high-end shopping. The operator, SEA Milan Airports, which also runs the smaller airport of Milan Linate, is stepping up its luxury offer in line with the city’s rising popularity as a place to shop tax-free. According to tax refund specialist Global Blue, between December 2024 and February 2025), Milan accounted for 9% of total tax-free sales in Continental Europe with an average spend of €2,240 ($2,615), bettered only by Paris with a 22% share and average spending of €2,660 ($3,105). Both the Dior and Louis Vuitton boutiques are directly operated by the brands and have significant footprints at about 4,800 and 6,100 square feet, respectively. They take the number of luxury brands at Malpensa to 22, not including various corners and pop-ups within Avolta’s large duty-free stores at the airport. The two new arrivals are strategically located in one of the most prominent areas of Terminal 1, and their eye-catching storefronts are now the first to be seen by passengers as they exit the security area into the retail spaces. Other big-name boutiques in T1 include Armani, Bottega Veneta, Burberry, Bulgari, Damiani, Hermès, Ferragamo, Moncler, Tod’s and Zegna, many of them centered around a Davide Oldani Cafè. Luigi Battuello, chief commercial officer of SEA, commented: “With the arrival of Dior and Louis Vuitton, Malpensa cements its status as a benchmark for premium airport shopping. The investment…
Filed under: News - @ July 15, 2025 4:25 am